Course Objectives:
• Latest insights into marketing & consumer trends
• Marketing Strategies
• Communication Management and Social Media
Who should attend: Marketing managers, PR Managers, Sales Managers, Brand Managers
Prerequisites: Operational experience in marketing
 
Certification preparation: Certification provided
Follow up Courses* : Industry specific courses
Trainer: Certified trainer with broad international industry and training experience
Number of participants: 1 – 20 people
Dates* : Upon request
Duration* : 1 day, 9:00 am – 6:00 pm
Cost* : 300 – 700 SGD per person
Venue: On-premise or training center
* all training outlines are subject to customization for the customer

Outline
9:00 – 10.00: Introduction to Modern Marketing
10.00 – 11.00: Consumer Trends
11.00 – 12.00: Value curves: Price and Value + Marketing Plan
12:00 – 1.00: Lunch
1:00 – 1.30: Catch up work
1.30 – 2.30: Case Studies
2.30 – 3.30: Communication Strategies and Social Media
3.30 – 4.30: Pricing Strategies
4.30 – 5.00: Loyalty and Retention
5.00 – 5.30: Learning Realization
5.30 – 6.00: Catch up work

 
 
 

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